Our Services
With billions of pieces of content created every day, we help your brand break through the noise.
What We Do
Content Strategy
We determine a unique brand voice with content topics that you own, recommend effective content formats, and fuel a detailed editorial calendar so you can hit the ground running and own the conversation.
Content Creation
We provide high-quality content creation at scale in every format and for every platform. Our deep bench of creators ensures you have enough great content to fuel all of your marketing channels.
Episodic Stories
Story-driven content released at regular intervals and follows a central theme or story that helps people stay engaged, best delivered in video or podcast format.
Video Packages
Leverage our years of high-quality television and film production experience to create a customized video package to meet all your content needs.
Hosted, animated, short-form, digital or for broadcast. We specialize in making your story break through.
Content Refresh
Turn your old content assets into a library of new, fresh, updated content. We work with you to identify existing content assets to be updated, modified, recut, or rewritten and deliver you new content to publish.
Let us help you deliver a whole new set of content from your existing video, visual, editorial, or audio assets.
Podcasting
Underground Group creates and delivers incredible audio experiences for your brand. We provide amazing audio talent for hosting, and production to make winning podcasts for your customers.
Check out some of our past work!
How We Work
Get Started
Strategy + Pilot
Includes strategic deep dive into persona(s), seasonality, formats, titles, editorial calendar, publishing strategy, competitive audit and editorial ideation. Plus pilot content production in multiple formats.
Get Serious
Create
Multi-format content creation, executed calendar developed with your business objectives in mind: organic traffic, engagement, social referrals, branded content and mobile optimization.
Get Scale
Grow
Scale content creation to fuel all of your marketing channels. We offer more than 20 content formats across text, video, visual and audio. Scaling content gives you more opportunities to engage with audiences across different touch points in the customer journey.
